Beverages: flavoured drinks & water, energy drinks, juices, RTD beverages, functional drinks, and low-sugar or zero-sugar beverages
ODM Manufacturing
Complete product development and manufacturing—from concept and recipe to commercial production under your brand.
ODM
Your Vision, Your Brand, Our Craftsmanship
Original Design Manufacturer
EXIITO offers ODM manufacturing solutions for beverages, namkeen, makhana, flour, and pickles. We support brands from product concept and recipe development to commercial production, quality control, packaging, and dispatch under their own brand name.
ODM (Original Design Manufacturing) is a complete product development and manufacturing solution in which EXIITO develops the recipe, flavour profile, product specification, and manufacturing process for the client’s brand.
The client provides the product concept, target consumer profile, flavour direction, packaging preference, and commercial expectations. EXIITO converts this concept into a market-ready product through research, formulation, sampling, refinement, and production.
When ODM is the right fit
ODM is ideal for new brands, startups, D2C companies, importers, distributors, and established businesses planning to launch a new product category without maintaining an in-house R&D facility.
Whether you have an approved recipe or require complete product development, EXIITO provides a structured, confidential, and quality-driven manufacturing partnership.
Categories
Product categories we support
Namkeen: mixtures, bhujia, sev, fried snacks, pellets, and savoury snack ranges
Makhana: roasted makhana, flavoured makhana, premium snack packs, and gift packs
Flour: wheat flour, multigrain flour, millet flour, besan, and custom health flour blends
Pickles: mango, mixed, lemon, chilli, garlic, and custom regional pickle varieties
Process
ODM Process
Concept discussion
The client shares the product idea, flavour preference, target market, packaging requirement, and budget expectation.
Market and feasibility assessment
We assess the product category, ingredient availability, consumer preference, cost structure, and technical feasibility.
Recipe development
A custom formulation is developed based on the desired taste, texture, nutritional profile, shelf life, and cost requirements.
Sample development
Product samples are prepared for client evaluation and approval.
Sensory evaluation and refinement
Based on client feedback, the recipe is refined for taste, aroma, appearance, spice level, sweetness, texture, and overall product appeal.
Specification finalisation
The final recipe, ingredient list, nutritional information, quality parameters, shelf life, and manufacturing process are documented.
Packaging and labelling support
We assist with packaging selection, artwork coordination, label requirements, and compliance documentation.
Pilot production
A trial batch is manufactured to validate the recipe, process, packaging, and commercial feasibility.
Commercial production
After final approval, the product is manufactured at commercial scale under the client’s brand name.
Quality assurance and dispatch
Finished products undergo quality checks, are packed and batch-coded, and are dispatched as per the agreed delivery schedule.
Benefits
Why Partner With EXIITO?
Complete OEM and ODM manufacturing support under one roof
Customised product development for Indian and international markets
Strict adherence to approved recipes, specifications, and quality parameters
Confidential handling of recipes, formulations, artwork, and commercial information
Scalable production from pilot batches to commercial volumes
Professional packaging, batch coding, and traceability documentation
Export-ready manufacturing and documentation support
Support
Our Manufacturing Support
Recipe and technical specification review
Ingredient selection and sourcing
Custom product development
Sample preparation and refinement
Pilot batch production
Commercial-scale manufacturing
Quality control and batch documentation
Packaging, labelling, and artwork coordination
Private-label and white-label solutions
Export-oriented documentation and dispatch support
Highlights
What you get with this service
Concept Support
Turn ideas into manufacturable products.
Development Path
Align taste, format, and process early.
Brand Sale Ready
Finished goods for your brand label.
Scale Pathway
Move from trials to commercial runs.